Business Game

What are

What are they for

Business Games are innovative and unconventional simulation tools that can be usefully used in managerial training.

They are intuitive, dynamic and above all engaging training tools, which best represent the method of "Learning by doing".

Through the use of Business Games, dynamics and logics can be reproduced in a simulated environment Really of a given economic scenario.

Through the simulation the participants - divided into teams - are involved in one competition within the same virtual market, where all the dynamics present in a real situation are enhanced.

Each team manages a virtual company, implementing a competitive strategy with the aim of maximizing market value.

The Business Game is made up 3 to 6 rounds of simulation: each round simulates one semester of the company's operations on the market.

Round after round, the decision-making activities are characterized by a process of analysis and comparison.

How Business Games work

In all types of Business Game participants are divided into various teams, and are encouraged to strategically lead a virtual enterprise, with the aim of becoming a market leader.
and increase the value of your company.

The next stages of the Business Games:

Composition of teams

Participants are usually divided into teams of 3 to 5 members. The criteria for choosing teams can be of different nature: heterogeneity of skills, belonging to the same function, candidacy for the same job position, etc.

Presentation of the scenario (Briefing)

The trainer / facilitator presents the game scenario in all its features: strategic levers,
performance indicators, consumer behavior and the dynamics underlying the demand / supply of the competitive sector.
It also provides guidance on game timing and how to use the web interface.

Start of the simulation

Once they have acquired all the necessary information on the game scenario and the web interface, the participants begin the first simulation round (typically the entire business game is divided into a minimum of 3 up to a maximum of 6 rounds).
Each round has a specific duration within which it is necessary to "confirm" one's strategic line.

The facilitator always supports the teams by answering their questions.

Period debriefing
(at the end of each round)

At the end of each simulation round, the trainer / facilitator analyzes the results together with the teams: a feedback and debriefing mechanism is triggered which represents the “added value” of the simulation activities.

Insertion of "unexpected" in the scenario

During the simulation rounds, “break” events are introduced, which imply the change of the initial scenario.

Participants are therefore called upon to modify / change their strategy based on the new scenario.

Final debriefing and presentation of the results by the winning team
(and eventual award ceremony)

At the end of the last round of simulation, the winning team comments on the final results and illustrates the strategy implemented, during the game, to achieve market leadership.

The team that has achieved the highest enterprise value on the market wins.


The Business Game Catalog is offered by PIAZZA COPERNICO by virtue of a proven partnership agreement signed with Artemat.

Through this partnership, Piazza Copernico provides a series of ready-made and directly usable Business Games, but also the possibility of requesting on demand other business Games specifically designed for particular sectors and / or businesses.

Customization on demand is always available quickly.


Insurance-financial intermediaries


The game reproduces the competitive scenario of insurance agencies, In which 4 participating teams they compete with each other by marketing Life and Non-Life insurance products. The winning team will be the agency that will achieve the best score in terms of Performance, Turnover, Customer Satisfaction.

The gaming strategies of virtual agencies represent the synthesis of a process of analysis need  comparison of opinions that happens within each team.

The coherence between objectives, decisions and available resources, a planned strategy of activities, the control of results and the evaluation of the competitors' moves are the primary factors for a strategic and effective business management.


The game was developed on a platform Business Game Studio by Artémat, and the simulation is repeated for 3 game rounds. In fact, at the end of each round, a moment of debriefing plenary to analyze the situation, compare the data that emerged, clarify any doubts.

The experience ends with a final systemic and in-depth analysis of the playing behavior of each team.


Each team is immersed in a realistic and detailed simulated scenario; we start with the same initial budget, but depending on the strategic choices, the team will see the available budget increase and decrease in each round.

At the end of each round, each agency can evaluate the progressive results of their team in relation to competing teams, through the reports and graphs available within the game platform.






Teams represent Startups digital who compete in the application market mobile devices.

The goal is to develop and market applications mobile devices on the Android and / or iOS market, also choosing the professionals who will make up the virtual startup team (CV) and the business model (Free, Freemium, Paid) for each market.

Business success is determined by the Market Value of the Startup, calculated on the basis of the value of Asset.



Middle / Top Management


Teams represent companies (complete business management) that compete in the device market mobile devices.

The goal is to produce and sell smartphones and tablets on the reference markets.

Business success is determined by the market value of the company, calculated on the basis of the value of Asset (economic result) and on the value ofintangible (intellectual capital).

The Game can be easily customized by changing the type of market and products you are dealing with.



Middle / Top Management


The teams represent companies that compete in the traditional food market.

The goal is to produce and sell wines and / or "baskets of taste", both on the market national both on the market international.

The Game is characterized by the fact that the challenge is also active on international plan.

Business success is determined by the market value of the company, calculated on the basis of the value of Asset (economic result) and on the value ofintangible (intellectual capital).

The Game can be easily customized by changing the type of market and products you are dealing with.



Set in the market of green furnishing accessories.

The goal is to produce (to order) and sell new eco-sustainable products on the national market.


Set in the tourist facilities market (competition within the same geographical area).

The goal is to offer holiday packages in both high and low season, focusing on customer satisfaction.


Set in the market for the design and management of cultural events.

The goal is to organize avant-garde and / or classic cultural events in a metropolitan city with a strong tourist vocation.


Participants play the role of HR Manager in a large company. The goal is to select the best professional profiles (CVs) to complete an important project.

The focus is on team management in all its aspects (hard and soft skills, training, corporate communication, etc.).

The Game can be easily customized by changing the type of market and products you are dealing with.



Set in the market, companies compete in the photovoltaic panel market.

The goal is to produce and sell the panels on the residential and industrial market.


Set in the market of large banking groups, which compete within a reference territory.

The goal is to offer a portfolio of financial products (mortgages and c / c) to the “family” target and the “business” target.