Business writing: the secrets of effective writing

Write clear

• Avoid misunderstandings
• Synthesis and simplicity in the first place!
• Do you want to try?
• The active form: energies and concreteness
• Verbs and lists
• Use numbers
• Abbreviations and acronyms
• Types of recipients

Straight to the goal

• Reader focused writing: the reader is the protagonist.
• The winning weapon: positive language
• .. organizing
• Credibility and decision
• Variations on the theme
• Rhetorical figures in hand

Matter of style

• The non-verbal of the writer? Style!
• Write as you speak!
• Praise of creativity
• The effectiveness of symmetry
• Down with boredom! No to commonplaces!
• Proper use of capital letters
• Anger, sarcasm, haste and fussiness: pitfalls for those who write 1/2

Final test

COURSE CODE

0003_16_02