The game was developed on a platform Business Game Studio by Artémat, and the simulation is repeated for 3 game rounds. In fact, at the end of each round, a moment of debriefing plenary to analyze the situation, compare the data that emerged, clarify any doubts.
The experience ends with a final systemic and in-depth analysis of the playing behavior of each team.
Each team is immersed in a realistic and detailed simulated scenario; we start with the same initial budget, but depending on the strategic choices, the team will see the available budget increase and decrease in each round.
At the end of each round, each agency can evaluate the progressive results of their team in relation to competing teams, through the reports and graphs available within the game platform.