OBJECTIVES

Il online course Marketing and Communication aims to provide an overview of marketing techniques and principles of effective communication in order to implement suitable marketing strategies.

RECIPIENTS

All.

Also subjects required to undertake training and professional updating as per article 4 of IVASS Regulation no. 6/2014.

DURATION

2 hours and minutes 30

Ivass routes

ROUTES: IVASS TRAINING - IVASS UPDATE - OAM TRAINING - CONSOB TRAINING
Ivass Thematic Area: ADMINISTRATIVE AND MANAGEMENT
Ivass area module: . Marketing and communication techniques
OAM thematic topic: Professional ethics and correctness in relations with the customer.
Consob Thematic Macro Area: INFORMATION TO CUSTOMERS
ESMA criteria point V.III: Letter I.

CONTENTS

MODULE 1 - Communication with the customer

• Sale and communication
• The frame of agreement
• Towards effective negotiation
TESTS

MODULE 2 - The psychology of Marketing

• Neuronal marketing
• Principles and persuasion techniques
• Transactional analysis
• Body language
• Non-verbal communication
TESTS

 
MODULE 3 - The change in the sales process

• How to manage the negotiation
• Change starts on its own
TESTS

TECHNICAL REQUIREMENTS:

Acrobat Reader

PDF documents are exported for version 5 but are compatible with later versions of Acrobat Reader released up to the update date of this file.

Browser

  • Internet Explorer 10
  • Internet Explorer 11
  • Mozilla Firefox
  • Google Chrome

JavaScript enabled

Pop-up blocker disabled

Minimum video resolution

The courses are optimized for a 1024 × 768 display on PCs and tablets of at least 7 inches.

Speakers or headphones (in case of multimedia products)

DATA TRACKING METHOD: SCORM 1.2

DEVELOPMENT TECHNOLOGY:

HTML5

CERTIFICATION / CERTIFICATE:

Certificate of use (also compliant with the provisions of the IVASS Regulation).

PRODUCED BY:

PIAZZA COPERNICO

Content edited by:

Finance & Legal

COURSE CODE:

I0005-16-07