Marketing and comunication
Type: Online Course
Duration: 2 hours and 30 minutes
Languages: Italian
OBJECTIVES:
Il online course Marketing and Communication aims to provide an overview of marketing techniques and principles of effective communication in order to implement suitable marketing strategies.
RECIPIENTS:
All.
Also subjects required to undertake training and professional updating as per article 4 of IVASS Regulation no. 6/2014.
CONTENTS
MODULE 1 - Communication with the customer
• Sale and communication
• The frame of agreement
• Towards effective negotiation
TESTS
MODULE 2 - The psychology of Marketing
• Neuronal marketing
• Principles and persuasion techniques
• Transactional analysis
• Body language
• Non-verbal communication
TESTS
MODULE 3 - The change in the sales process
• How to manage the negotiation
• Change starts on its own
TESTS
Produced by: Piazza Copernico
Content edited by: Finance & Legal
COURSE CODE: I0005-16-07
