Communication strategies - How to give value to your work

CONTENTS

MODULE 1 - Introduction

MODULE 2 - Consistency as a tool of persuasion

• If you are consistent are you cooler or not?
• Funnel and feet in the door
• What do you believe in?
• To remember in principle of consistency

 

MODULE 3 - Giving is the first step

• Is giving as a gift persuasive?
• Free, paid or hybrid?
• To remember in principle of reciprocity

 

MODULE 4 - The boss is always right

• I command, I convince
• The symbols of power
• The three pillars of authority
• The problems of leaders
• To remember in principle of authority

 

MODULE 5 - I like him then he convinces me

• The beautiful always win
• If he looks like me he convinces me
• I noticed you
• United you can win
• I associate, therefore it exists
• To remember in principle of sympathy

MODULE 6 - If there is little, I want it

• If there is little it interests me
• Rivals and motivated
• Dictators and gyms
• The need that is not there
• To remember in principle of scarcity

MODULE 7 - What others do

• The strength of the pack
• Influencing emotions and behaviors
• Uncertainty and social confirmation
• Five effective strategies
• To remember in principle of social proof

MODULE 8 - Digital direct marketing

• Communicate directly
• Marketing Funnel
• The key features of a sales text
• Types of offer
• Risk reversal and effective closures

MODULE 9 - Editorial plan

• What content to publish
• Organize the contents
• How many content to publish?

MODULE 10 - Negotiation

• What is a negotiation?
• The stronger we are, the weaker the others
• Risk management
• framing effect
• Introduce new options
• Anchor effect
• The McCarthy case
• The labeling

MODULE 11 - Conclusions

COURSE CODE

0031_20_03