OBJECTIVES

Creating viral content is everyone's unacknowledged dream…. but there are no magic tricks that ensure 100% success.
However, there are in-depth research and studies on the basic conditions of sharing our posts. In these lessons we discover how to make the most of this information to give strength and development to our presence, both through specific techniques and through a strategic evaluation of the relationship between what we are and what we tell online.

A guided collection of lessons by Michele Bresciani, communication and events expert, author of books and owner of MY VALUE, responsible for the communication of some important companies.

RECIPIENTS

All

DURATION

1 and ½

CONTENTS

MODULE 1 - Introduction

 

MODULE 2 - The assumptions of virality

  • The STEPPS Model
  • Social Currency
  • Triggers
  • Emotions
  • Public
  • Practical Value
  • The power of stories

 

 

MODULE 3 - What contents to choose to maximize performance

  • Content and message
  • The importance of titles
  • Practical ideas for your next posts

TECHNICAL REQUIREMENTS:

Acrobat Reader

PDF documents are exported for version 5 but are compatible with later versions of Acrobat Reader released up to the date of update of this file.

Browser

  • Internet Explorer 10
  • Internet Explorer 11
  • Mozilla Firefox
  • Google Chrome

JavaScript enabled

Pop-up blocker disabled

Minimum video resolution

The courses are optimized for a 1024 × 768 display on PCs and tablets of at least 7 inches.

Speakers or headphones (in case of multimedia products)

DATA TRACKING METHOD: SCORM 1.2

DEVELOPMENT TECHNOLOGY:

HTML5

CERTIFICATION / CERTIFICATE:

 Certificate of use.

PRODUCED BY:

PIAZZA COPERNICO

Content edited by: MY VALUE

Teaching: MICHELE BRESCIANI

COURSE CODE:

I0031_20_04