VIRAL - Effective and shareable posts

Typology: Online video lesson
Duration: 1 hour 30 minutes
Languages: Italian 

Principles of accessibility: WCAG latest version currently available for level AA – the Web Content Accessibility Guidelines are the main guidelines established by the World Wide Web Consortium (W3C) to make web contents more accessible also to people with disabilities – and guarantee the use of contents also to all people with disabilities who use assistive technologies or specific IT configurations, in accordance with: AGID Determination n.117 of 26 April 2022 concerning "Guidelines on the accessibility of IT tools for the providers referred to in the art. 3 paragraph 1-bis of Law no. 4/2004.”


Creating viral content is everyone's unacknowledged dream…. but there are no magic tricks that ensure 100% success.
However, there are in-depth research and studies on the basic conditions of sharing our posts. In these lessons we discover how to make the most of this information to give strength and development to our presence, both through specific techniques and through a strategic evaluation of the relationship between what we are and what we tell online.

A guided collection of lessons by Michele Bresciani, communication and events expert, author of books and owner of MY VALUE, responsible for the communication of some important companies.




MODULE 1 - Introduction

MODULE 2 - The assumptions of virality

  • The STEPPS Model
  • Social Currency
  • Triggers
  • Emotions
  • Public
  • Ppractical value
  • The power of stories

MODULE 3 - What contents to choose to maximize performance

  • Content and message
  • The importance of titles
  • Practical ideas for your next posts
  • Conclusions


Produced by: Piazza Copernico

Content edited by: MY VALUE


COURSE CODE: I0031_20_04