VIRAL - Effective and shareable posts

Type: Online Course
Duration: 1 hour 30 minutes
Languages: Italian 



Creating viral content is everyone's unacknowledged dream…. but there are no magic tricks that ensure 100% success.
However, there are in-depth research and studies on the basic conditions of sharing our posts. In these lessons we discover how to make the most of this information to give strength and development to our presence, both through specific techniques and through a strategic evaluation of the relationship between what we are and what we tell online.

A guided collection of lessons by Michele Bresciani, communication and events expert, author of books and owner of MY VALUE, responsible for the communication of some important companies.




MODULE 1 - Introduction


MODULE 2 - The assumptions of virality

  • The STEPPS Model
  • Social Currency
  • Triggers
  • Emotions
  • Public
  • Ppractical value
  • The power of stories



MODULE 3 - What contents to choose to maximize performance

  • Content and message
  • The importance of titles
  • Practical ideas for your next posts

Produced by: Piazza Copernico

Content edited by: MY VALUE


COURSE CODE: I0031_20_04