Il course Marketing and communication techniques aims to provide an overview of marketing techniques and principles of effective communication in order to put in place suitable marketing strategies.

 

Courses they are available under license and can be used on the LMS of PIazza Copernico or the company LMS, and can be purchased with different price ranges for the number of users required and duration of activation. At the end of the course there is a final evaluation test.

THEMATIC AREA IVASS:

ADMINISTRATIVE AND MANAGEMENT

ROUTES:

IVASS TRAINING - IVASS UPDATE - OAM TRAINING - CONSOB

OBJECTIVES

Il course Marketing and communication techniques aims to provide an overview of marketing techniques and principles of effective communication in order to put in place suitable marketing strategies.

DURATION

2 hours and minutes 30

CERTIFICATION:

Certificate of use.

CONTENTS

 

MODULE 1 - Communication with the customer

• Sale and communication
• The frame of agreement
• Towards effective negotiation
TESTS

 

 
MODULE 2 - The psychology of marketing

• Neuronal marketing
• Principles and persuasion techniques
• Transactional analysis
• Body language
• Non-verbal communication
TESTS

 
MODULE 3 - The change in the sales process

• How to manage the negotiation
• Change starts on its own
TESTS

 

DEVELOPMENT TECHNOLOGY: HTML5

MINIMUM TECHNICAL REQUIREMENTS

Acrobat Reader

PDF documents are exported from version 5 and are compatible with all subsequent versions of Acrobat Reader released up to the update date of this file.

Browser

  • Internet Explorer 10
  • Internet Explorer 11
  • Mozilla Firefox
  • Google Chrome

 

JavaScript enabled

Pop-up blocker disabled

Minimum video resolution

The courses are optimized for a 1024 × 768 display on PCs and tablets of at least 7 inches.

Speakers or headphones (in case of multimedia products)

 

DATA TRACKING METHOD: SCORM 1.2

Produced by:

PIAZZA COPERNICO

Content edited by:

Finance & Legal

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