
La World Kindness Day it is celebrated today, 13th November, and every year since 2000 in Italy. Born in 1998 on the impetus of the “World Kindness Movement”, a coalition of non-governmental organizations and celebrated in many countries.
We have an extreme need for kindness, even if it often seems out of fashion, because kindness is essential for the life of any community.
According to Cicero, “returning a kindness” was an indispensable duty, and he was certainly not ignorant.

What do we mean by kindness?
We are not simply talking about good manners, observing shared social rules, being polite. This is an excellent basis for coexistence, but it is not enough.
Being kind means “being a good person” in the round: therefore being courteous, but also welcoming, generous, altruistic, doing good to others and at the same time to oneself.
So many good reasons why it's worth being kind
There are so many, the first ones that come to mind are:
- Kindness is a gift contagious.
- Kindness is good for health.
- Kindness dismantles aggression, so it is used to resolve disputes and unpleasant situations.
- Kindness makes us more strong and successful
- Kindness makes it easier social relations.
- Kindness improves performance on work.
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