Commercial communication: the framework of agreement

CONTENTS

Sales and communication

• Phases and elements of communication
• Areas of communication
• Decalogue of communication
• From sales to commercial action
• Organize a commercial action
• The four cornerstones of commercial action
• Need for commercial actions
• Challenge yourself!

The frame of agreement

• The variables of the agreement frame
• Prepare an agreement frame
• Why the agreement frame?
• Start an agreement frame
• Reactions to the agreement framework
• Challenge yourself!

Towards effective negotiation

• The negotiation process
• The figures involved
• The Decalogue of Negotiation
• The obstacles
• Breaking down the barriers
• Challenge yourself!

Final test

COURSE CODE

0005-16-07_01