Neuromarketing

Duration:5 hours

Goals:

• Understanding the basics of neuroscience applied to marketingThis course provides an overview of neuroscience and how scientific principles can be applied to understand consumer behavior, optimize marketing strategies, and create engaging experiences.
• Analyzing consumer behavior through the prism of emotions and cognitive biasesLearn to recognize neurotransmitters, cognitive biases, and the three brains in our brain to understand how emotions, pain, and desire influence purchasing decisions and how to design a customer journey that responds to these factors.

Contents:

Inside your customer's head

1. Introduction to Neuroscience in Marketing
2. The neurotransmitters that regulate our choices
3. The three brains in our brain
4. Emotions, pain, desire
5. Cognitive biases
6. Customer journey

Final test

COURSE CODE: I0003_25_Course3

VALID FOR: IVASS 30

THEME AREA: ADMINISTRATIVE AND MANAGEMENT

IVASS FORM: MARKETING AND COMMUNICATION TECHNIQUES MARKETING

CONSOB: ART. 18 ESMA LETTER C, ART. 18 ESMA LETTER L

OAM: M – Ethics and professional correctness in relationships with the client.

PROFESSOR: Michele Bresciani