VIDEO PRODUCTION
AND COMMUNICATION

Production of Video content it's been, for a long time, an integrated tool in many online courses, but it is now acquiring, in many cases, the role of main tool for the delivery of educational content.

The dissemination of the videos is primarily motivated by the need to involve the participant more and more, to activate their attention and interest, but also by the possibility of simplifying the description of cases and situations. Videos are quick, synthetic, engaging, clear and above all they capture attention. In communication, whether it is used to tell a story that we consider important, an idea, a product that we want to sell, or simply a set of even complex information that we want to transmit and memorize to stimulate the attention of our interlocutor, even if virtual, it is an essential and precious resource.

At the same time, the enhancement of companies' technological infrastructures, cloud computing and video streaming have allowed to overcome the greatest obstacle to the diffusion of Videos, the commitment of bandwidth and hardware resources, which until a recent past made their use difficult.

And the easy usability of the Video resource from all mobile devices further pushed towards its exponential spread.

Videos today are used in different ways within e-learning training projects, but also as an agile tool for internal communication, for communication to commercial networks, for Social interaction or advertising .

Regardless of the use that you want to make of it, there are various types of videos that can be implemented, both within complex e-learning projects, and stand alone.

TYPES OF VIDEO

For all types of videos, a project start-up phase is required. This Startup phase includes a first briefing meeting, and the subsequent drafting of a project document with the relative indications regarding the format, the graphic style of the images, the communicative style, the ideation of the concept and the promotional message, the design of the sketches and the definition of the characters.

WHITEBOARD ANIMATION

It is a Video in Graphics which - through the technique of video scribing - allows you to visualize a hand, real in all aspects, that "writes", "draws", "positions" texts and simple graphic elements (illustrations, photos, characters, comics) on a white background, accompanied by a narrative voice.

It is a type of video useful for synthesizing concepts and representing them in a light, agile and captivating way.

The possible applications range from the start of training campaigns, to promotions, to short web documentaries, to motivational videos, information videos, etc.

PROCEDURAL

It is a Video in Graphics that shows the user how to use a software, or a procedure.

It can be developed - according to needs and budget - according to different levels of design complexity and with different levels of interactivity.

It can also include any in-depth environments (technical data sheets, glossaries, bibliography, webography, operating guides, etc.), and a dynamic index.

The main applications are user guides, "how-to" courses, operational training videos on procedures and use of software.

MOTION GRAPHICS

It is an animated graphics video project. A video developed in Motion Graphics animates at the same time graphic elements, photos, texts, comics, statistics, and is the ideal solution to explain concepts in a short time and in a clear and simple way.

The material can be packaged with an elegant and professional look, or ironic or unusual, or with mascot characters, all in any case in an extremely well-kept style and rhythm.

The video can be interactive, presenting areas on which the user can click to open textual insights, images, screens, exercises, tests, further video contributions.

The possible applications are varied: start of training campaigns, promotions, short web documentaries, motivational videos, information videos, etc.

MOTION GRAPHICS IN WHITEBOARD ANIMATION

It is a video that comes from the integration of two techniques.

It allows a hand that "writes", "draws", "positions" texts and graphic elements on a blackboard (using the video scribing technique = WHITEBOARD ANIMATION) to insert the elements on non-neutral backgrounds which are also graphically studied (MOTION GRAPHICS).

This type of video allows for more complex graphics and the insertion of any animations with graphic elements, typical of motion graphics.

The video is always accompanied by a narrative voice.

The possible applications are varied: start of training campaigns, promotions, short web documentaries, motivational videos, information videos, etc.

CARTOON 2D

A 2D Cartoon is a video in which the drawing is animated by advanced computer graphics techniques. Characters with ironic and fun features can be created to tell engaging stories in a clear and simple way.

The material can have an elegant and professional look, ironic or unusual, with mascot characters, all in an extremely refined style.

The possible applications range from the start of training campaigns, to promotions, to motivational videos, information videos, etc.

CARTOON 3D

A 3D Cartoon is a video in which the drawing is animated by advanced 3D computer graphics techniques.

It is a video with an extremely refined style, which requires a high level of planning and realization.

The possible applications range from the start of training campaigns, to promotions, to motivational videos, information videos, etc.

TEACHING PILLS

It is a lesson with a teacher, or with an actor who plays a teacher.

The video is at the desk, either however with static recovery. It is made with a minimal graphic contribution that gives emphasis to what the teacher tells, with possible synchronization of slides.

It is a type of video recommended for dealing with short-term content, very suitable also for being included in paths blended, for the deepening of notions or for the return of feedback.

TEACHING PILLS PLUS

Again it is a lesson with a teacher, or with an actor who plays a teacher.

But the video is shot in a themed context or anyway with simulation of behavior. Therefore a template ad hoc.

It is accompanied by elaborate graphics that support and emphasize what the teacher tells.

POCKET VIDEO

Sketch with actors who give concreteness to the training contents, showing stories and application cases. This type of video favors the identification of the viewer, attracting attention and facilitating the understanding of the contents.

Pocket Video can be packaged with different levels of graphic processing:

  • Sketch with actors, with minimal graphic contribution (only written on video)
  • Sketch with actors, with effects and techniques of GRAPH and advanced compositing
  • Mix Up, set of multiple video techniques mixed together, and advanced effects and compositing techniques. For example actors on graphic scenarios, or characters in graphic on real scenarios.

FICTION

Videos in which likely subjects and situations move in a familiar context, helping the viewer to step into the shoes of the protagonists and easily internalize the training message. Typically scripted with a tone of voice ironic that amuses, and a storytelling that fascinates.

These videos are scripted in terms of "necklace", and with the use of various actors.

Fiction can be produced with two different processing levels:

  • Internal Fiction: Videos shot inside the headquarters or studio of Piazza Copernico
  • External Fiction: Videos shot in external locations chosen on the basis of the scripts, or shot in our studio filmed with the use of chroma key

ADAPTIVE VIDEO

These are Videos that detect the presence / absence, the level of attention, the emotions, interacting accordingly with the viewer.

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